If your business isn’t already making use of WebRTC, then there’s a strong chance that it will be soon. According to a 2014 WebRTC report published by Disruptive Analysis, by the end of 2019, more than 2 billion people and 6 billion devices will use and support WebRTC.

Disruptive Analysis

But what does this mean for your business?

How can you use WebRTC to streamline your operations and improve your customer experience?

Well, this post outlines four ways that your business can use WebRTC to its advantage and experience long-term growth.

1. Video Conferencing

Do you like the idea of video conferencing but don’t like the hassle of having to download soft client software or install/update new plugins? Well, with WebRTC, you can communicate with clients face-to-face using nothing more than your web browser.

With WebRTC, all you need to start a video conference with a client is an internet connection. There’s no need to dial an 800 number or login to your Skype account, everything is taken care of from within your browser, saving you time and money when dealing directly with clients.

And the best part? WebRTC is completely open source, so you can easily integrate it into your existing Unified Communications (UC) platform. From your UC, you can easily remove cost barriers by mixing and matching hardware like webcams and headsets, eliminating the need for you to purchase expensive video conferencing packages.

2. Click-to-Call

It takes a lot of effort to create a high converting sales page, so you want to ensure that you capture every possible lead. Imagine if you could remove the barrier between persuasion and action by enabling people to contact you for free, literally at the click of a button.

With WebRTC, you can integrate click-to-call technology into your website, so that people can immediately chat with you over their browser for free and in real-time. Lots of businesses are already taking advantage of this WebRTC capability and according to Google’s 2013 IPSOS Mobile Report, 70% of mobile searchers call a business directly from search results.

By embedding a click-to-call button into your website, you can use VOIP to answer the call and direct the enquiry to the right person in your team. This eliminates the need for lengthy automated call systems and improves customer satisfaction no end.

3. Peer to Peer (P2P) Streaming

With WebRTC-enabled Peer to Peer streaming, your business will benefit from reducing the need to use stable hosts, trunks and external servers. With P2P, you can make any video, file or document immediately available to your clients at no extra storage or bandwidth cost.

P2P essentially acts as a replacement to the traditional client-server model, where resources are consumed by both business and client.

For example, let’s say you have an instructional video to send to a client, or a large file transfer. Normally, at the client’s end, they need to download the video or file and then play or access it using their own application software. With WebRTC-enabled P2P streaming, all you client needs to do is click ‘play’ or ‘view’ in order to access the content. Not only does this enable faster client communication but it saves you additional bandwidth and storage costs while eliminating the need for clients to update their applications and software.

4. Instant Messaging Systems (IMS)

How much more convenient would it be for potential clients if you could answer their questions without them having to commit to a phone call or an email exchange? Or without having to access an external IMS like Skype?

By integrating WebRTC into your existing IMS, you’ll instantly increase the number of people who can contact you through your instant messaging facilities. A browser-to-browser enabled IMS immediately removes any barriers between you and anyone interested in finding out more about your business.

Are you a business looking to use WebRTC to streamline your operations and grow your revenue? Then you need to take a look at Netscan.

We’re a browser-based diagnostic tool that helps companies identify their clients’ WebRTC connectivity.

With Netscan, you’ll have access a customer’s full diagnostic information, meaning that you’ll be able to identify any connectivity issues in a matter of seconds and take action quickly to resolve any issues effectively.

Try our Netscan demo for free today.

How do you plan to use WebRTC to enhance your customer satisfaction and grow your business?