With the hype of a new technology, comes the temptation to jump on the bandwagon and start integrating it into your business. But how do you know if it will truly benefit your company? We’ve put together this post to help you make a more informed decision about whether WebRTC is right for your business.


How Are Other Companies in Your Industry Using WebRTC?

Before committing to adopting WebRTC for your business, it’s important that you consider the lie of the land first. Carry out a competitor analysis and see how rival companies are using WebRTC as part of their business operations. Does it appear to be working for them? What could they be doing to improve things?

You may also want to read some WebRTC case studies to learn how businesses in other industries have used the platform to their advantage. Keeping an eye on your competition and businesses in other industries can be a great way to identify possible pitfalls before they happen.

Which WebRTC Capability Will Your Business Benefit From the Most?

WebRTC can be used in a number of ways but at its core, it’s all about communication. Consider where in your business you would benefit from improved communication. It might be with your customers or it could be internally between departments. At the moment, businesses tend to use WebRTC in the following ways:

  1. Video conferencing
  2. Click-to-call
  3. Peer-to-peer streaming
  4. Instant messaging

For a more detailed explanation of each of these uses, have a read of our recent post on Four Ways to Use WebRTC for Business. If, for example, your aim is to improve your customer service, then focusing on instant messaging could be the biggest WebRTC benefit for your company. By adding a live chat facility to your website, customers will have instant access to one of your salespeople, meaning they won’t have to spend money on phone calls or wait in hold queues.

Are Your Web Developers up to the Task?

Although WebRTC is an open source platform, you’ll still need to have a team of web developers who can work with the technology. Because every business has different needs, you’ll need your WebRTC capabilities to be tailored specifically to your business.

Similarly, you’ll need a team who are able to work across mobile as well as desktop platforms, as nowadays, a large proportion of us access websites through mobile phones or tablets. For more information on the challenges that developers face with WebRTC, have a read of our post WebRTC and Mobile: What you Need to Know.

How Important is Communication to your Business?

Consider how your business finds new customers. Do you rely on traditional word of mouth advertising, do you advertise in local press, do people find you through your website? If the answer to this is the latter, then the chances are that communication is really important to your business, whether you realise it or not.

Most Contact pages on websites give a telephone number or an email address, or both as a way of communicating directly with your business. Both of these methods however, require a certain amount of waiting time. What if your customers are ready to buy and a phone call or an email is putting a barrier in their way?

Nowadays, customers expect instant connectivity, which businesses can achieve by using WebRTC. Imagine how much more convenient it would be for people to contact you through an instant messaging facility on your Contact page, or through social media, using Google Hangouts or Facebook Messenger? If your business values streamlined communication, then WebRTC should definitely be a consideration.

Do you use WebRTC for your business? What factors did you consider when integrating the technology into your company? What benefits have you experienced since doing so? Please share your thoughts below.