Online communication is undergoing somewhat of a technological revolution at the moment, particularly in relation to WebRTC. As more communication businesses embrace the benefits of real-time communication, WebRTC companies will start to play an ever more integral role in the comms industry.

The Most Common WebRTC Business Models

We only have to look at the increasing number of large companies acquiring WebRTC start-ups to see that WebRTC now means big business. This post explores the various types of WebRTC business models that currently exist in the communications sphere.

1. WebRTC-Integrated VOIP Companies

It’s no secret that WebRTC will change the VOIP industry for the better by offering more cost-effective communication solutions to businesses. The telecoms industry in particular will benefit from VOIP-WebRTC integration in an industry that’s currently overrun with internet-based providers.

One high profile VOIP company who recently started providing WebRTC services is Voxbone, an international telecoms provider to 52 countries worldwide. In May 2014, Voxbone, announced that it would offer support for WebRTC by working closely with 13 different internet service providers to ensure a quality connection within their private network.

There’s an interesting interview about how Voxbone integrated WebRTC into its core services on the WebRTC World website, where Dries Plasman, VP of marketing and product management shares some interesting insights into the integration.

There’s also a host of startups like Apidaze, who offer VOIP-WebRTC integration as part of their on-demand communication services. The French company specialises in integrating real-time voice, video and messaging into VOIP, web platforms and mobile apps.

2. Telephony API Companies

Application Programming Interface (API) businesses who provide telephony companies with user interfaces, have also started offering WebRTC support as part of their existing services.

Global application software companies such as Genband are now offering WebRTC as part of their API in order to support large businesses with voice and video applications. Genband offer web developers free trial access to their software so they can build websites and test mobile apps.

3. WebRTC Hosting

This is perhaps the most common WebRTC business model around today, where technology hosting companies turn their focus to supporting businesses by offering WebRTC hosting. In 2013, California-based technology company Influxis announced the launch of XirSys, a WebRTC hosting platform that provides cloud accounts to support developers in testing their WebRTC platforms.

XirSys provides a complete infrastructure that allows companies to roll out global WebRTC applications and services. Their offerings include TURN server support, websockets for ICE-based WebRTC services, traversal and a JavaScript API framework for audio and video.

4. The Acquisition Business Model

For some large organisations, acquiring start-up WebRTC companies has become a business model in itself. In 2012, Telefonica Digital, the San Francisco arm of the Spanish company announced its acquisition of TokBox, a video calling platform that is currently used by 50,000 developers. Telefonica’s investment marked its transition to becoming an international communications platform that offers more than voice and data services.

Similarly, in 2014, U.S education software company Blackboard announced its acquisition of Requestec, a startup that creates web conferencing and real time communication platforms for the web and mobile devices. And earlier this year, they also announced their acquisition of Remote Learner UK, a subsidiary of the U.S education company Remote-Learner.Net

It seems that 2015 is proving to be the biggest year for WebRTC acquisitions so far and it’s no longer just startup companies that are being acquired. In March 2015, U.S company Mitel announced their acquisition of Mavenir, a leading mobile systems company with estimated annual revenue of $130M. Although primarily a mobile technology company, Mavenir are also leaders in WebRTC integration for browsers and mobile platforms.

5. WebRTC Diagnostic Testing

As more VOIP and API companies start integrating WebRTC into their communication services, the reliability of WebRTC connections will become a top priority. These businesses will need to ensure that their customers’ desktop and mobile browsers have suitable WebRTC connectivity.

Netscan is a browser-based network diagnostic tool that can help VoIP and API developers identify platform connectivity issues in a matter of seconds.

Netscan provides developers with a clear and accurate indication of a user’s connection type and provides useful measurements of the connection quality. The software can also be used as a troubleshooting tool to identify connectivity issues and provide WebRTC companies with effective customer-focused solutions.

After performing a quick scan that lasts a few seconds, developers will have access to a customer’s full diagnostic information, enabling them to take action quickly and resolve any connectivity issues effectively.

Netscan is a simple JavaScript file that provides VoIP and API developers with WebRTC network connectivity testing, by embedding the file into their product.

With Netscan, you’ll be able to identify connectivity issues instantly, which in turn will improve your user’s experience and your product’s reputation.

Try our Netscan demo for free today.

Have you come across any other WebRTC business models that we haven’t listed here? Share your thoughts and findings with us below.